- The UMF® trademark was registered to help prevent consumers purchasing Manuka honeys with little or no antibacterial activity. Consumers generally choose Manuka honey:
o As a food for general wellbeing and maintenance, or
o With a UMF® logo and rating for therapeutic application.
- Quoting ‘Active 10’ or a number above without a UMF® logo (which is the guarantee of potency) misleads consumers. This is an unsafe scenario when consumers ‘think’ they are taking a therapeutic honey for their health conditions and they clearly are not.
- One easy way for consumers to tell the difference is that genuine UMF® honey is usually sold in a plastic rather than a glass jar as the honey has to be packed and labeled in New Zealand.